Key Takeaways
Leveraging Instagram-style carousels boosts engagement
Syncing CRM data uncovers high-value micro-segments
Automating bid caps stops sudden budget spikes
When artisan home decor startup Willow & Stone struggled with underperforming Facebook ads, they took three unconventional steps—and saw ROI jump from 2× to 6× in just two months.
1. Swap Static Ads for Story-Style Carousels
Rather than a single hero image, Willow & Stone showcased a mini “room tour” in carousel format. Each card highlighted a product in context—throw pillows on a couch, a lamp on a side table, a rug underfoot. Engagement jumped 45% overnight. To replicate this, use QuickAds to batch-import lifestyle images and automate caption overlays.
2. Activate Hidden Audiences via CRM Integration
Most advertisers stop at basic lookalikes. Willow & Stone went further, importing purchase frequency and average order value from their CRM into their Facebook custom audiences. Suddenly, they were targeting subscribers who spent 30% more per order. Set this up with QuickAds, which sync order data in real time.
3. Institute Automated Bid Caps and Alerts
After one week of testing, they noticed bids spiking during peak evening hours—ballooning CPAs. They set a hard cap on bids after 8 PM, then scheduled an alert if CPA rose above their target. This simple rule kept costs steady and prevented surprise overspend. You can build similar safeguards in QuickAds.ai’s rules engine without writing a line of code.
By thinking beyond conventional ad formats, mining deep customer data, and automating budget controls, Willow & Stone transformed their Facebook performance—tripling ROI with minimal extra spend.